I was born in Buenos Aires, Argentina. I trained as a comprehensive producer, creative director, and marketing director, specializing in audiovisual media, working in both industries since 1989.

For nearly 25 years, I served as Creative Director and screenwriter at the prestigious company Ideas del Sur in Buenos Aires, Argentina. There, I worked as an Executive Producer, Creative Producer, and screenwriter for globally recognized programs such as «Dancing with the Stars,» «Sing if You Can,» and more.

Since then, I have solidified my role as a Creative and Marketing Director, Author, and Developer in the audiovisual media industry. I have worked in advertising agencies, television channels, and content production companies in Argentina, Europe, and the USA, overseeing programs and projects of various genres such as fiction, humor, talent shows, reality shows, journalistic programs, series, documentaries, musicals, specials, and more.

I have been involved in the sale of proprietary formats at prestigious international television markets such as MIPCOM and NATPE. As an educator, I was part of the prestigious Television Seminars at Ideas del Sur, where I conducted the course «Creation and Development of Formats.»

In 2019, I joined the development of companies Flamingo Agency and The Format Shop in Florida, USA, and Madrid, Spain. Both are creative action companies dedicated to externally developing fiction and entertainment products, as well as brand and company positioning and marketing goal development. Flamingo Agency has agreements with over 30 companies in Europe and the USA, while The Format Shop has more than 20 products in fiction, factual, and entertainment in its catalog.